Wednesday, February 22, 2012

Why dont we market Students as products of schools?

Evey organization has three components, input (row material, time, money etc..), process or value edition and output or finished product. In case of a machinery plant, Iron is input along with employee hours and investment, some mechanical process is used to reshape/cut/bend and we have a final product made of Iron. Now we all know that the machine shop will actively market the product to consumers/customers, in return for money or some kind of benefit the Iron product will be sold to customer. We have never seen a shop which does a significant value edition and gives the product for free to customers.

But why do schools just give their product, Trained Students, for free to corporate world?

Input to schools: Untrained students, employees (teaching and training staff etc..), infrastructure and investment.
Value edition process: The training and teaching that goes in schools, through which untrained student (row material) improves to a trained professional, The output.

And, what do schools do with the output, just give it for free to corporate world. As a consumer, I will search for the Iron tool manufactured from shop and pay money to the shop keeper to own the tool. However a corporate, who are consumers of products from school, also search for good students in different colleges but they do not pay anything for the manufacturer! So products of schools/colleges are sold for free!

It is interesting, no machine shop will expect Iron or row material vender to give money for the value edition it does, but when it comes to schools we do expect, input material, students, to pay fees. 

Imagine a machine shop surviving without charging anything for it's customers, how could that be possible. Well, is that what happening in Indian Education sector? Most of colleges are starving from resources and so they charge heavily to students or sell seats for students who are incompetent. Today education institutions are funded from charity or government, so the colleges are at the mercy of organization which is giving charity. Hence can not change course or implement latest technology or hire much needed efficient teaching/training personal. Because not much money, good professionals do not opt for teaching as a career resulting in an incompetent education system.

What happens if colleges charge companies who pick students? Money starts flowing as in any other business model, colleges can choose students purely on merit basis, since cash flow is comparatively good colleges can pay better to teaching and training  staff, which means we will have better quality teachers in coming years and in turn the entire quality of education will improve!

Lets take an analogy from  services sector, a restaurant serves food and charges money to customer not to input row material, which is food grains or beef. A transport agency  charges to travelers and not to the buses itself.

I still don't understand, why does a college give it's best products for free to corporate world!